Experienced in creating and implementing data-driven growth strategies that enhance user experiences throughout the entire customer lifecycle to exceed company specific growth objectives. A full-funnel, customer driven approach focused on building positive experiences across all channels and touch points to grow acquisition, retention, revenue and customer lifetime value (LTV).

Proven track record of driving measurable results that produce positive returns for the business (ROAS and ROI). Well versed in managing and optimizing advertising channels, bottom of the funnel conversion paths, measuring and analyzing data to test/implement conversion strategies that improve top-line and bottom-line revenue.

Demonstrable experience and passionate about implementing the scientific method into digital strategies to optimize full-funnel conversions and maximize user engagement, customer acquisition cost (CAC), return on investment (ROI) and life-time value (LTV). Proficient in using analytics and CRO platforms to ideate, test, analyze and implement A/B and multivariate tests. Proven ability to optimize ad campaigns across various channels, website KPIs and CRM data to produce significant incremental revenue lifts.

Data-driven and detail oriented with an expertise in creating best-in-class measurement frameworks, analyzing large data sets, and turning key insights into actionable initiatives. Proficient in measuring and reporting key performance indicators (KPIs) while using both quantitative and qualitative data to proactively develop and refine scalable strategies across all digital channels. Experience syncing multiple data sources, while ensuring proper data hygiene, utilizing APIs and data warehouses to create closed-loop data ecosystems.

Proficient front-end web development (HTML, CSS, and JavaScript) with a strong understanding of user experience (UX) and user interface (UI) design principles, and how they impact user engagement, conversions, retention, and revenue.